I guess the question you are asking is does this run afoul of your state's anti-rebating laws. I would think so but am not sure. In general, agent's are not allowed to offer financial inducements to a client to write their insurance coverage. Direct financial inducements are seen as a rebate of commission and not allowed. But when it comes to additional services / products, each state insurance commission sets the rules. Some are very strict and and disallow brokers offering employee web portals, COBRA administration services, and other HR related services at no cost. Others see these as a service complementary to the insurance sale and allowable. Put "insurance anti-rebating" into google and you will see a number of articles on the subject.
The only way to know for sure is to contact your state's insurance dept and ask their stance. They may have a fairly explicit write up on whats allowed and not.
QUOTE (Benny Guy @ Feb 17 2009, 08:08 PM)

I know a broker who pays for his client's group life insurance premium. As part of his marketing campaign, if you hire him, he'll pay for $10,000 of life insurance for all of your employees. The employees name the beneficiary. Is this legal? Its actually a fairly well know company.