How to use: Find your company in the list. Then click on the date and edition you sponsored (ordered in YYYY_MM_DD format) to view the number of click-throughs by readers so far for your ad in that edition. (Each day we have a retirement plans edition and a welfare plans edition; for a particular date you might have sponsored both editions or just one.)Both editions of the newsletter are published in HTML format (like a web page) and in plain text format (like most email); each subscriber chooses which format he or she receives. A click-through is a click on your banner or the name of your company as it appeared at the top of the HTML format of the newsletter you sponsored. A click-through also is a click on the special link we created to your site that appeared in the plain text format of that newsletter.
The figures in this report might be low if your site's URL was part of the text of your ad, because our counters cannot pick up click-throughs directly on your site's URL (which becomes an active link, on many email programs).