12/17/2002: White Paper: Public Policy Issues in Direct-to-Consumer Advertising of Prescription Drugs (American Enterprise Institute)Excerpt: "Direct-to-consumer advertising of prescription drugs differs from almost all other advertising in two respects. The first is the requirement for consumers to obtain a physician's prescription before purchase, a requirement that (significantly for an understanding of FDA regulation) was not originally dictated by legislation. This requirement has several effects...."
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