7/20/2008: Demand Grows for Value-Based Rx Plans; As Insurers Expand Offerings, ROI Is Elusive (AISHealth.com)
Excerpt: "Pharmaceutical payers are expressing increased interest in adopting value-based insurance designs, according to health plans and other stakeholders involved in the VBID concept. As insurers roll out new VBID offerings to meet the growing demand, some pharmacy executives acknowledge that hard data demonstrating a return on investment (ROI) remain elusive."
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