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Engaging New Hires to Invest in Their Financial Security (PDF)
TIAA-CREF Institute via Pension Research Council 
Oct. 27, 2008
Excerpt: Engaging new college and university employees to plan and save for retirement is a challenge and concern for many institutions. In September 2008, the TIAA-CREF Institute brought together senior administrators in higher education, leading academic researchers and senior leadership from TIAA-CREF to discuss the nature and causes of the new hire savings challenge and strategies for addressing it. A general consensus emerged that education in the traditional sense of plan communications is inadequate to motivate new hires to begin saving for retirement. While education creates an understanding of the need to save and even an intent to save, it is typically not sufficient to move new employees to actually begin saving.
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