Advertising Specifications

Newsletters

Each workday we publish two newsletters: the Retirement Plans Newsletter and the Welfare Plans Newsletter. Each newsletter is sent in "multipart/MIME" format, which means each subscriber sees the newsletter in HTML format (like a web page) if his or her email software supports it; if it does not, then the subscriber sees the newsletter in plain text format (no graphics).

Click Here to see an example newsletter as seen in an HTML-capable email reader

Click Here to see an example newsletter in plain-text format

Please provide Mary Hall with:

Banner - 468 X 60 pixels in GIF, PNG or JPG format. Animated banners need to be three frames or fewer, and cannot be too flashy with respect to colors and the speed of the animated frames; remember that our audience is a sophisticated group of benefit plan administrators and other professionals. File size should be less than 60k. If you believe an ad might not fit within these parameters, please let us know; we will promptly let you know whether we will be able to present your banner on our site.
Text - maximum of 450 characters (including spaces), which is approximately 75 words.
Company name as you would like it to appear at the top of your ad (Fill in the blank: "Today's sponsor is ____")
URL that you would like your ad linked to (clicking on the banner takes the reader to this URL)
Headline - maximum of 65 characters (including spaces), which is approximately 11 words. The headline is a hypertext link to the aforementioned URL.

The banner and information listed above should be received by Mary Hall at least two days prior to the date of the newsletter in which the advertisement is scheduled to appear.

Mary Hall's email address is maryhall@benefitslink.com

If you have not yet ordered a newsletter ad, but would like to order one now, click here.

Banners

Please provide Mary Hall with your banner with a size of 468 X 60 pixels in GIF, PNG or JPG format. Animated banners need to be three frames or fewer, and cannot be too flashy with respect to colors and the speed of the animated frames; remember that our audience is a sophisticated group of benefit plan administrators and other professionals. File size should be less than 60k. If you believe an ad might not fit within these parameters, please let us know; we will promptly let you know whether we will be able to present your banner on our site.

If you have not yet ordered a banner, but would like to order one now, click here.

Yellow Pages

For a Basic Listing: Please provide Mary Hall with:

Your company's name and city/state
URL that you would like your company's name linked to (clicking on the company's name takes the reader to this URL)

For a Premium Listing: Please provide Mary Hall with:

Company logo (up to 250x90 pixels) in GIF, PNG or JPG format.
Company description (up to 100 words)
URL that you would like your company's logo and your company's name linked to (clicking on the company's logo or the company's name takes the reader to this URL)

Example

Example Yellow Pages Listing

If you have not yet ordered a Yellow Pages ad, but would like to order one now, click here.

Software Directory

Please provide Mary Hall with:

Company logo (up to 250x90 pixels) in GIF, PNG or JPG format.
Up to 100 words of text about your product

Example

Example Software Listing

If you have not yet ordered a listing in the Software Directory, but would like to order one now, click here.

Free Offers Page

Please provide Mary Hall with:

Company logo
A description of your free offer

Examples

Free Offer Listing:

Example Free Offer Listing

Free Offer Order Form:

Example Free Offer Order Form

If you have not yet ordered a listing on the Free Offers page, but would like to order one now, click here.

For more information, contact Mary Hall, Director of Sales and Marketing, at maryhall@benefitslink.com, telephone (407) 644-4146 (Eastern time office hours), or fax (407) 644-2151. Thanks very much!

Other information of interest to prospective advertisers:

Audience (demographics)
Ownership, purpose of our site
Awards received by BenefitsLink

BenefitsLink.com, Inc.
1298 Minnesota Avenue, Suite H
Winter Park FL 32789