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View More University Conference Services Webcasts and Conferences

Engaging Participants to Drive Better Retirement Outcomes

University Conference Services

Nov. 7, 2013
Recorded Online

How do participants engage, plan and invest for retirement? What types of decision-making styles and engagement levels do we need to address to better engage participants? This webcast by two retirement plan experts, presents exclusive highlights from the Lincoln Retirement Power Participant Engagement Study, conducted by Matthew Greenwald & Associates, Inc.

Learn how gender, ethnic, and generational differences impact the effectiveness of participant communication and education programs. Gain insight into expert perspectives and recommendations for how to address these differences. Discover what you can do to focus strategies to drive better retirement outcomes.


  • Linda J. Jacobsen, Senior Vice President, Head of Plan Sponsor Experience, Lincoln Financial Group
  • Donna M. MacFarland, Senior Vice President & Chief Marketing Officer, Retirement Plan Services, Lincoln Financial Group

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