Employers — and their employees — need effective health and financial education now more than ever. However, employers of all sizes struggle with benefits communication.
Through our work with forward-looking large employers, we know the formula for success. In this series of five free webinars, we will share our roadmap for investing in your employee benefits communication. You will learn the methods we use to help our clients achieve outstanding results—like 62% year-one enrollment in an HSA and sustained 90%+ participation in results-based wellness programs.
Register for all five to master the art of benefits communication. Or, join one or two that are most interesting to you. All of the Master Class sessions will be led by our Founder & CEO Jennifer Benz, with lots of time for Q&A!
Benefits Communication Master Class #2 -- Likes, Tweets And Clicks: The Do’s And Don’ts Of Online Benefits Communication
Thursday, May 29
Time: 11AM-12PM PDT
Online channels are abundant and critical to the success of benefits communication. But knowing when to use your websites, intranet, social media, text messages and email can feel like a puzzle. Learn best practices for the most common and appropriate online channels as well as measurement and metrics. Find the right frequency and mix across various channels and keep you away from common—and costly—mistakes. Lastly, the session will address the value of targeted print materials, even for the most connected workforces.
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