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Benefits Communication Master Class #4 -- Data Drives Decisions: Segmenting and Targeting Benefits Communication

Benz Communications

June 26, 2014
Recorded Online
Webcast

Employers — and their employees — need effective health and financial education now more than ever. However, employers of all sizes struggle with benefits communication.

Through our work with forward-looking large employers, we know the formula for success. In this series of five free webinars, we will share our roadmap for investing in your employee benefits communication. You will learn the methods we use to help our clients achieve outstanding results—like 62% year-one enrollment in an HSA and sustained 90%+ participation in results-based wellness programs.

Register for all five to master the art of benefits communication. Or, join one or two that are most interesting to you. All of the Master Class sessions will be led by our Founder & CEO Jennifer Benz, with lots of time for Q&A!

Benefits Communication Master Class #4 -- Data Drives Decisions: Segmenting and Targeting Benefits Communication

Thursday, June 26
Time: 11AM-12PM PDT

You are sitting on a mountain of data about what your employees need, want and use. Yet, few companies harness that data to improve the effectiveness of their communications. This webinar will teach you how to use that data in combination with focus groups and employee interviews to better understand your employees’ needs and better position your communication. This session will also cover the landscape of targeted messaging, from simple versioning techniques to sophisticated personalization. No matter the size of your company or budget, you’ll leave with methods to better connect with your employees.

Continue by clicking on the following link:
http://www.benzcommunications.com/resources/data-drives-decisions-segmenting-and-targeting-benefits-communication

 
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