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HRAs: The Middle Child of Healthcare Benefit Accounts


July 17, 2014
Recorded Online

[Recorded online.]

As the “first born” healthcare benefit account, FSAs have long been a staple in employer benefit packages. Meanwhile HSAs - the younger, flashier, attention-seeking “sibling” - have become headline news and have us speculating about the potential of what’s to come. Often overshadowed, HRAs, our industry’s “middle child”, offer steady growth and their own distinct value proposition - but they can be complex and challenging to manage.

HRAs are a versatile tool that enable employers to reduce healthcare costs, enhance benefit programs and improve employee satisfaction. Over the past 3 years, HRAs have averaged double-digit account growth, and are projected to grow at a CAGR of 12% over the next 3 years. Clearly, HRAs represent a market opportunity that health plans and third party administrators cannot afford to ignore.

During this session, we’ll examine:

  • Macro-level market forces driving HRA growth
  • Unique data points and HRA benchmarking analysis from the Alegeus customer base
  • A detailed look at what makes HRA programs truly successful
  • Proven practices for growing HRA revenue in an efficient, scalable manner
Opportunity lies ahead; the middle child isn't as challenging as you think!

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