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Health Plan Blueprint: Managing Change Through Innovation in the Age of the Customer


Feb. 12, 2015
Recorded Online

2:00 p.m. ET

There’s one word that’s describing what’s going on in the healthcare industry today and that is: “disruption.” The Affordable Care Act (ACA) and other macro-forces have created the perfect storm. A new B2C paradigm is emerging - increasing the demand for direct-to-consumer capabilities, and sending health plan providers scrambling to revisit their digital strategies. This is all happening at a time when plan providers must concurrently reduce their administrative costs.

During this webinar, Benefitfocus Director of Marketplaces Shandon Fowler, Benefitfocus Enterprise Product Architect Tom Dugan and guest speaker, Forrester Research Principal Analyst Peter Mueller will address these current market trends and focus on how health plan providers can successfully innovate over the next three to five years through intelligent planning and partnering.

This webinar will specifically focus on strategies for health plan provider IT teams to lead organizational change effectively within the five areas below:

  • Acquisition and Retention
  • ACA
  • Consumerism
  • Brand Evolution
  • Compliance and Regulations

Continue by clicking on the following link:

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