Video has never been more accessible. Millions of people view videos for fun and for fact: they learn how to remove a stain, cook a meal and do their jobs better. While the well written word conveys details and is the legal standard, it may not fully engage all employees, especially the younger generations that make up a growing percentage of the workforce.
To help all employees fully understand and do the things their employers want them to, consider adding video as a benefits communications channel to help bring your message to life. Video comes across on a personal level that most other channels cannot duplicate. This short video covers some of the key points when considering video and shows a few examples of the types of videos that can be produced.
- Andrew Kaplan, VP, Communications Specialist
- Josh Meyer, Senior Consultant, Multiemployer Communications Specialist
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