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Press release:

ExpertPlan Hires Industry Veteran to Lead Sales Team

Issued by: ExpertPlan

Date: Nov. 29, 2001

East Windsor, NJ – ExpertPlan, the leading Internet-based provider of retirement plan administration to financial institutions, announced today that industry veteran Steven Benson has joined the company as senior vice president of business development. Benson, most recently vice president of sales for Universal Pensions, Inc./Bisys, has more than 25 years of experience in the investment/retirement services industry with leading firms including Prudential, Aetna, and ICMA Retirement Corporation.

While at UPI/Universal Pensions, Inc./Bisys, Benson led the effort to gain market share in the outsourced recordkeeping business and related software and consulting services. Under his direction the company gained its largest outsourcing contract and recognition as one of the leading contenders in the field. Previously he had equally as noteworthy successes at Prudential, ING/Aetna, Aegon/Diversified Investment Advisors and ICMA/Retirement Corporation. His 25 years of experience started with retail investment sales and has covered every defined contribution plan type, product, and delivery channel.

“Steve possesses a combination of diverse defined contribution experience, a track record for building high quality sales teams, plus an entrepreneurial character that you just do not find in many people. He is just the ingredient we were looking for to pull together our unique strengths and grow our business,” said Win Cody, CEO and founder of ExpertPlan.

“I have been following the evolving development of web-based administrative services for 401k and other defined contribution plans for some time. It is definitely a significant and fast growing delivery methodology with advantages for all the stakeholders, “said Steve Benson. “To me, ExpertPlan had the right management and business philosophies, combined with truly advanced technology at the core of the system. It’s the ‘real deal’ in a great new segment of the retirement services market.”

ExpertPlan’s recently announced round of funding has fueled this addition to the senior management team and helps position the company to further penetrate the e-401(k) market.

For further information, contact Steven Benson at 609/918-2500, sbenson@expertplan.com, or visit www.expertplan.com.


ABOUT EXPERTPLAN
ExpertPlan www.expertplan.com is a leading Internet-based provider of retirement plan solutions, which enables financial professionals to offer high-quality, low-cost retirement plans to meet the needs of their clients. ExpertPlan's web-based "self service'' model empowers plan participants to manage their own accounts, which eliminates third-party errors, and reduces costs and the administrative burdens on the financial professional and the employer. The company has alliances with over 50 fund families, and provides services to leading financial companies across the U.S. ExpertPlan was founded in 1999 by core members of the information systems management team from one of the world's largest financial services corporations, and is located at 50 Millstone Road, Building 400, Suite 100, East Windsor, NJ 08520, 609/918-2500.

For more information: http://www.expertplan.com

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