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Small Firms Outscore Big Firms on Resource Growth and Confidence
Issued by: eePulse, Inc.
Date: Sept. 15, 2003
|Quarterly Results for University of Michigan Business School/eePulse Research Study
ANN ARBOR, Mich. – September 15, 2003 – The University of Michigan Business School and eePulse, Inc. today announced the quarterly results of the Leadership Pulse, a research project consisting of five, short survey questions that are sent out on a monthly basis to measure the effects of key resources and confidence levels on business growth and performance. Overall, respondents indicated improved confidence levels and plans to grow resources in the next few months. Small firms ranked highest in confidence and plan to grow their resources at a faster rate than larger firms. Over 50,000 Fortune 1000 senior leaders, NASDAQ firm executives and women business owners received the Web-based Pulse Survey since the study began in June of 2003.
In the Leadership Pulse study, the Resource Movement Scale questions were asked each month to study the pace at which resources grow and what patterns predict subsequent firm growth and financial performance. The Leadership Confidence Scale questions were asked every other month and included drill-down questions based on data from a prior survey, new questions based on world events and questions posed by respondents.
The June to August 2003 study results indicate the following trends:
• In all data, except for net profit, smaller firms scored higher than larger firms and expect to grow employees, number of customers and sales at a faster rate than do the larger firms.
• The responses for the Resource Movement Scale questions indicate a trend for movement in a positive direction for gross sales, number of customers, net profit, products/services and number of employees. The highest growth is expected in customers and in sales and the lowest growth is expected in number of employees.
• The scores for the Leadership Confidence Scale show improvements in economic climate, right people and skills, ability to execute vision, ability to change, and the leadership team.
• The firms that ranked leadership confidence and resource movement highest also had the highest performance ratings. Leadership confidence scored as the number one factor for improving firm performance indicating that simply having more resources is not as important as confidence when it comes to firm performance.
“Confidence will dwindle in the absence of resources; therefore, the dependency between the two over time is important to understand,“ states Theresa Welbourne, Ph.D., adjunct associate professor at the Samuel Zell & Robert Lurie Institute for Entrepreneurial Studies at the Michigan Business School and eePulse, Inc. CEO. “If your employees are more confident in your ability to obtain resources to grow and more confident in your ability to lead, execute your vision, and more, then employees will give the ’extra’ amount of effort needed to make the dream a reality."
Individual leaders who wish to be included in the Leadership Pulse study can contact Dr. Welbourne or the research team at eePulse at 734.996.2321. A website is available for those organizations that would like to have up to 50 senior leaders participate in the study. If a company participates with multiple executives, it will receive a personalized company report each month and be able to compare their company results to those of the overall sample and various public sub-samples. If interested in expanded participation for an organization, please visit the following web site: www.umbs.leadership.eepulse.com.
About Samuel Zell & Robert H. Lurie Institute for Entrepreneurial Studies
The Samuel Zell & Robert H. Lurie Institute for Entrepreneurial Studies was formed in October 1999. The Institute actively engages the nation’s most successful entrepreneurs and offers an outstanding faculty composed of both academic researchers and practitioners in entrepreneurship. The Institute’s mission is to focus the capabilities and resources of the University of Michigan Business School to provide education, experience and opportunities in entrepreneurship; serve as a catalyst for new venture development; and contribute important research in the field of entrepreneurship. Members of the Institute’s Advisory Board include Samuel Zell, Chairman of Equity Group Investments; Michael Hallman, former COO of Microsoft Corporation; and Eugene Applebaum, Founder of Arbor Drugs.
About eePulse, Inc.
eePulse, Inc. transforms surveys into leadership tools. Using eePulse’s proprietary web-based enterprise-wide software suite called Measurecom™ (measurement and communication), organizations and leaders immediately improve their performance. Productivity enhancement comes from action taken in response to real-time stakeholder information. Using Pulse Survey and Pulse Reporting engines, data are provided as frequently as weekly so that immediate action can be taken to confront “breaking news.” Managers solve problems and pursue opportunities today, improving quality, enhancing customer service, realigning strategy, and improving organizational agility, learning, and performance at all levels. The complete Measurecom product suite includes Pulse surveys, Pulse Reports, Communicate-back tools, Issue tracking, Action planning, Learning modules, Proprietary metrics such as Energy Pulse, Valour Pulse, and Culture Pulse, and ROI reporting.
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For more information: http://www.eepulse.com
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