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Press Releases by Date  |   Press Releases by Company Name

View More Press Releases by American Diabetes Association

Press release:

Shaping America’s Health and American Diabetes Association National Office Employees Start "Walking the Talk" to Improve their HealthStyle

Issued by: American Diabetes Association

Date: June 18, 2007

Employees Rewarded for Engaging in First-of-its-Kind Health Rewards Program for Physical Activity and Improving Key Body Metrics

ALEXANDRIA, Va. -- Shaping America’s Health and American Diabetes Association (ADA) employees devote their energy to helping others, including employees at America’s leading corporations, live healthier lives -- but what about them? Now these health-focused employees at the national headquarters of these two organizations can really “walk the talk.” Shaping America’s Health, which was founded by ADA, and ADA are launching Virgin Life Care’s HealthMiles program for employees at their headquarters.

"We are very excited about introducing Shaping America’s Health and ADA staff members to the HealthMiles program, as it perfectly aligns with the shared goals of both organizations to increase public awareness about healthy lifestyles in an effort to stimulate improvements in disease prevention and early detection,” stated Gary Deverman, Executive Vice President & CEO, Shaping America's Health. "HealthMiles is a great opportunity to take ownership of improving your HealthStyle -- which we believe is achieved by making positive choices for fitness, nutrition and health management."

Virgin Life Care's HealthMiles is a first-of-its-kind health rewards program that motivates and incentivizes people to embrace a more active and healthy lifestyle. Similar in concept to frequent flyer programs, HealthMiles members earn reward points, or “Miles,” by getting active, tracking results and improving key body metrics such as blood pressure, body fat, weight and BMI. Members progress through a series of Reward Levels as they earn Miles and are awarded Virgin Life Care Cash at each Level. The Cash can be spent at over 50 leading national U.S. retailers.

Shaping America’s Health and ADA employees can track their progress and results through Virgin Life Care’s HealthZone kiosk, located in their corporate headquarters. The HealthZone features a scale, body fat indicator, blood pressure cuff, and touch screen, allowing employees to easily measure and track their biometric data. HealthMiles members are also provided with a GoZone pedometer that captures the number of steps taken each day. The data from the HealthZone and the GoZone automatically uploads to a personalized, password-protected website called the LifeZone. Here, members can view their overall health and fitness accomplishments and go shopping with the Virgin Life Care Cash they’ve earned.

The HealthMiles program also includes challenges and competitions that enable Shaping America’s Health and ADA employees to compete against each other for prizes. Employees are currently competing in a 30-day GoZone step challenge. In this particular challenge, individuals and teams have the opportunity to win various cash prizes. Members can view daily rankings on the LifeZone website which encourages the competitive spirit of the challenge.

According to Barbara Ports, Director, Compensation, Benefits & Systems, ADA Human Resources, “As a Director of Benefits, I am really excited to have a program that rewards our employees for being physically active. And, I have to say, the technology is amazingly sophisticated yet easy to use – like nothing I have ever seen offered. To date, over 56 percent of our 302 employees have activated their HealthMiles accounts and 75 percent of all registered employees have entered our Step Out GoZone Challenge.”

“Many of today’s preventable diseases are linked to the sedentary habits of people’s lifestyles,” said Christopher Boyce, CEO of Virgin Life Care. “HealthMiles is a fun and rewarding way to get people up and moving which in turn has a very direct and positive effect on overall health and wellness. We’re excited that Shaping America’s Health and the ADA have made HealthMiles available to their employees and expect that everyone participating will not only begin feeling better about themselves but they’ll also begin seeing lower healthcare costs.”

About Shaping America’s Health

Shaping America's Health is addressing the country's greatest healthcare challenge. Founded by the American Diabetes Association, its mission is to prevent and treat excess weight and obesity, and to facilitate a better scientific understanding of weight management. It combats obesity by providing tools, programs, and processes that empower individuals, families, and health professionals, to build community environments that reduce overweight and obesity. For more information, visit

About the ADA

The American Diabetes Association is the nation's premier voluntary health organization supporting diabetes research, information and advocacy. The Association's mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes. Founded in 1940, the Association provides services to hundreds of communities across the country. For more information, please call the American Diabetes Association at 1-800-DIABETES (1-800-342-2383) or visit

About Virgin Life Care

Virgin Life Care brings the latest in health & fitness innovation to the United States, as part of the Virgin group headed by Sir Richard Branson. Virgin, a leading branded venture capital organization, is one of the world's most recognized and respected brands. Virgin USA oversees and is responsible for the expansion of the Virgin brand in North America, blasting into markets where the customer is underserved, offering value for money, good quality, innovation, exceptional customer service, fun and a sense of competitive challenge. Building upon the success of existing businesses such as Virgin Atlantic Airways and Virgin Mobile, Virgin USA continues to look for opportunities in North America where it can offer something better, fresher and more valuable to consumers. Visit for more information.

View More Press Releases by American Diabetes Association

This is a press release issued by the company named above. BenefitsLink is not the author. Use of any information obtained from this release is voluntary, and reliance on it should only be undertaken after an independent review of its accuracy, completeness, efficacy, and timeliness. Reference to any specific commercial product, process, or service by trade name, trademark, service mark, manufacturer, or otherwise does not constitute or imply endorsement, recommendation, or favoring by BenefitsLink.

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