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View More Press Releases by BackBone, Inc.

Press release:

Pulse Connect 3.0 Leverages Wayin Hub to Deliver "In-the-Moment" HR, Health and Wellness Communications

Issued by: BackBone, Inc.

Date: July 16, 2013

New platform enables HR, benefits brokers and providers to centralize their communications and leverage the power, immediacy and flexibility of Twitter; combined with magazine style health/wellness features and polls, Pulse Connect provides true user engagement

Boca Raton, FL — July 16, 2013 — Pulse Connect 3.0, an “in the moment” employee engagement platform developed and published by BackBone, Inc., has been successfully migrated to the Wayin Hub, enabling HR departments, benefits brokers and benefits providers to reach, engage and motivate users as they never could before. The Wayin Hub gives Pulse Connect the ability to use Twitter as a uniquely powerful content engine for delivering targeted news and information, while providing organizations with an employee-facing Twitter framework, adding speed and immediacy to their communications.  

Pulse Connect is still centered on magazine-style features that use the draw of prominent athletes, artists, movie makers, writers, pundits, business leaders, etc. to spark frank conversations and culturally reinforce lasting positive behaviors; however, the features are now reconfigured as “tweetures”—stories conveyed in a series of multimedia “tweets,” making them a fast and thoroughly engaging read. The new version also includes polls and reporting via Google Analytics.

“We believe that Pulse Connect can change HR, health and wellness communications much as Twitter has changed the way news and information is delivered and received around the globe,” said Charles Epstein, developer and publisher of Pulse Connect and President of BackBone, Inc. “Twitter’s power is in its simplicity and ability to cut through the noise via concise, in-the-moment communications. Pulse Connect is a true engagement hub, combining magazine-style ‘tweeture’ stories, a dynamic employee-facing Twitter feed, and an eye-catching array of curated tweets from top health, wellness and lifestyle sources. HR and benefits communications are typically disjointed and, for the most part, uninvolving...with Pulse Connect, employees now have a go-to source for up-to the-minute news, tools and information.”

“Designed to spark conversation and give people a voice in the issues that directly affect their well-being, Pulse Connect fully leverages the flexible, dynamic power of Wayin Hub,” said Elaine Wood, CEO of Wayin. “The Pulse Connect Hub provides a vital framework to centralize communication. The unique design of the Wayin Hub platform provides them with a way to deliver in-the-moment news and information that is important to Pulse users and relevant to their employees.”

Compared to traditional communications materials—brochures, newsletters, etc.—Pulse Connect reduces costs and improves outcomes by deepening engagement and creating a more proactive health-conscious user community. Pulse Connect can be customized and integrated into an HR or Benefits portal within days. A dedicated editorial team develops weekly “tweetures,” topical polls and curates Twitter content from such top health, wellness and lifestyle sources as Men's Health, O, Lifehacker, Bon Appétit and more. Administrators can communicate with their employees via their embedded Twitter feed, dynamically engaging their workforce.

About Pulse Connect
Pulse Connect is published by BackBone, Inc., a technology-driven communications firm specializing in health, wellness and HR. Pulse Connect combines a personality-driven, magazine-style approach to health and wellness with the dynamic, “in the moment” communications of Twitter…promoting more sustained and meaningful engagement around the issues that directly affect people’s lives and well-being. For more information, visit http://www.pulse-news.com

About Wayin
Wayin is a social hub platform that connects brands with their audience, helping them to better leverage their social media presence. Wayin aggregates and visualizes social content to give companies the ability to curate and customize public-facing social experiences on any site or device. Brands are able to provide a dynamic and flexible experience for consumers that can be molded in the moment to take advantage of real-time events. Earlier this year, Gartner recognized Wayin as a “Cool Vendor in Data-Driven Marketing.” Its clients include the nation’s largest corporations, sports teams and agencies.

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