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View More Press Releases by comScore, Inc.

Press release:

comScore Introduces Digital Measurement of Health Insurance Exchanges

Issued by: comScore, Inc.

Date: Aug. 1, 2013

Comprehensive comScore Metrics Will Deliver Insights on Competitive Landscape, Customer Interest and Acquisition

RESTON, Va., July 31, 2013 -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of a new service that provides detailed, aggregated and anonymous online usage metrics for the new health insurance marketplace, which opens October 1, 2013 as part of the Affordable Care Act. This new service will offer comprehensive insights into the entire online health insurance acquisition space, both on-exchange and off-exchange.

"The launch of exchanges this coming October is probably the most significant change to the health insurance market in a generation," said Susan Engleson, Director of comScore's Insurance Practice. "The availability of important metrics that speak to health care customers' interest and acquisition will be critical to assessing the changing landscape so that our clients can employ sound content and marketing strategies. comScore has been providing research analytics in the online health insurance space for a number of years, and we are excited to expand our measurement to the marketplaces segment to help deliver new value for our clients."

As the launch of the state and federal marketplaces draws near, traffic to Healthcare.gov, home of the Health Insurance Marketplace, has rapidly escalated. The website drew more than 500,000 unique visitors in June, representing an increase of more than 50 percent from January 2013.

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For more information: http://www.comscore.com/Insights/Press_Releases/2013/7/comScore_Introduces_Digital_Measurement_of_Health_Insurance_Exchanges

View More Press Releases by comScore, Inc.


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