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View More Press Releases by Anthem Blue Cross

Press release:

Anthem Blue Cross to Launch Integrated Digital Benefits and Health Engagement Platform

Issued by: Anthem Blue Cross

Date: Oct. 23, 2017

Engage connects individual health claims and clinical data with fitness information to provide personalized notifications and care-based alerts

THOUSAND OAKS, Calif., October 19, 2017 -- Anthem Blue Cross (Anthem) today announced the launch of Engage, an integrated digital health platform that creates a personalized member experience by connecting health plan and benefits data with individual clinical and claims data and information pulled from health and wellness apps. Engage will also help members make better cost and quality decisions when accessing care.

Engage will be available in January to Anthem’s large groups in California and sister plan in Colorado as well as across Anthem’s national accounts business segment -- where some 20 large customers have already signed up for the platform.

Anthem’s Engage offers employers access to a single web and mobile digital solution that brings all of their employees’ key health and benefits together in one place, providing employees with personalized messaging based on their individual clinical and claims data. The wellness aspects of Engage will be open to all of a company’s employees, whether they are enrolled in the benefits plan or not, giving employers a way to reach 100 percent of their employee population.

“Engage is born out of Anthem’s commitment to provide an engaging healthcare experience for everyone while sparking personal action and empowerment,” said Brian Ternan, president of commercial business at Anthem Blue Cross. “Rather than contending with a myriad of one-off digital offerings that address only small portions of their health benefits and healthcare or fitness data, Engage brings together an individual’s health and benefits into one location, empowering employees with information and support for better health and better health care decisions.”

Engage is linked with Anthem’s suite of clinical and wellness programs, such as programs for expecting mothers or to help manage chronic conditions. For example, an Anthem nurse will be alerted to connect with a member based on their medical or lifestyle needs and can help members follow their doctors’ plan of care, flagging missed lab tests and providing additional educational resources. It also can give members instant access to telehealth services, saving time and money.

Developed in collaboration with Castlight Health, Engage includes online guidance and support on health care questions, including assistance to locate after-hours health care and information on out of pocket costs for lab tests, procedures and prescription drugs as well as access to information on all of the doctors and hospitals in a member’s network. The digital health platform also connects to fitness trackers and can be used to administer wellness challenges and incentives, helping support a company’s culture of health.

“With Engage, employees have real-time and convenient access to a wide range of personalized tools needed to help them be better healthcare consumers and, ultimately, healthier people,” Ternan said.

About Anthem Blue Cross
Anthem Blue Cross is the trade name of Blue Cross of California. Independent licensee of the Blue Cross Association. ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. Additional information about Anthem Blue Cross is available at www.anthem.com/ca. Also follow us on Twitter at www.twitter.com/AskAnthem or www.twitter.com/AnthemBCBS_News, on Facebook at www.facebook.com/AskAnthem.

About Castlight Health
Castlight is on a mission to make it as easy as humanly possible to navigate healthcare and live happier, healthier, more productive lives. Our health navigation platform connects with hundreds of health vendors, benefits resources, and plan designs, giving rise to the world’s first comprehensive app for all health needs. We guide individuals — based on their unique profile — to the best resources available to them, whether they are healthy, chronically ill, or actively seeking medical care. In doing so, we help companies regain control over rising healthcare costs and get more value from their benefits investments. Castlight revolutionized the healthcare sector with the introduction of data-driven price transparency tools in 2008 and the first consumer-grade wellbeing platform in 2012. Today, Castlight serves as the health navigation platform for millions of people and is a trusted partner to many of the largest employers in the world. We are headquartered in San Francisco, and can be found online at www.castlighthealth.com and on the New York Stock Exchange as CSLT.

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View More Press Releases by Anthem Blue Cross


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