Primark Benefits
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Relationship Manager, Retirement National Benefit Services, LLC
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Assistant Director of Pension Administration Primark Benefits
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Policy Researcher, Analyst, and Writer Policy Futures Network
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Nicholas Pension Consultants
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Compliance Analyst - Defined Contribution Plans M2B Retirement Consulting LLC
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Head of Sales-Retirement Plans The Standard
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Orange County Employees Retirement System
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Fund Reconciliation and Reorg Analyst Ubiquity Retirement + Savings
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Project Coordinator/New Business Implementation Team The Retirement Plan Company (TRPC)/an ABG firm
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Benefit Plans Plus
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Robin S. Weingast & Associates
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Press Releases by Date | Press Releases by Company Name
View More Press Releases by Vitality
Press Release Vitality-linked Insurers to Get 100 Million People 20% More Active by 2025 |
Issued by Vitality Nov. 28, 2018 |
Incentives and Physical Activity - the largest behaviour tech study based on verified data - found an average 34% increase in activity levels for participants using Vitality Active Rewards with Apple Watch, compared to those without these incentives. This equates to nearly a week of extra activity per month (4.8 extra days of activity), which Vitality estimates translates into two extra years of life. The study examined the behaviours of over 400,000 people in the United Kingdom, United States and South Africa. "This landmark study contributes to a deeper understanding of how people can be incentivised to live fitter and healthier lives," said Discovery Chief Executive and Vitality founder, Adrian Gore. "The significance for individuals, the insurance industry and wider society is profound." Gore revealed the findings to business and insurance leaders, academics, and policymakers from around the world at an event in London today, where the UK Health Secretary, Matt Hancock spoke and the Nobel Prize-winning economist, and author of "Nudge", Richard Thaler, took part in a panel discussion. 100 million people healthier At the event, Adrian Gore announced that Vitality is committed to making 100 million people 20% more active by 2025. This pledge, signed by Adrian Gore as well as representatives from Vitality's partners, AIA, Generali, John Hancock, Manulife, Ping An and Sumitomo Life, stated: "For more than 20 years, Vitality has taken a shared-value approach to health improvement by creating interventions that change people's behaviour for the better," commented Adrian Gore. "Our innovative use of Apple Watch opens the way to a proper understanding of how people can be incentivised to live fitter and healthier lives - and how we are leading the way in transforming how people are insured. That's why we have committed to helping even more people become active and are encouraged by the support of the World Health Organization as this aligns with their Global Action Plan on Physical Activity. We believe the impact will be substantial and far-reaching." Study findings The RAND Europe study examined the effect of Vitality Active Rewards with Apple Watch on participants' long-term physical activity levels. The programme makes use of a comprehensive behavioural science toolkit, encompassing short and long-term incentives such as loss aversion and pre-commitment. Short-term incentives create a sense of immediacy, with members rewarded on a weekly basis for reaching their weekly goals. For a minimal upfront activation fee, members can reduce their monthly Apple Watch payments to zero by meeting their physical activity goals, including daily exercise and active calorie burn. The two components reinforce each other and create an ecosystem of behaviour change.
"Our research suggests that incentivising physical activity can lead to better activity levels and the Vitality Active Rewards with Apple Watch benefit bears that finding out," said Hans Pung, President of RAND Europe. "Given RAND Europe's fact-driven, evidenced-based research and analysis, we are pleased that our work has helped to deepen understanding of what works in designing health and wellness programmes." Hans Pung continued: "The rigorous study encompassed large sample sizes over long periods and captured people's activity levels before and after the introduction of incentives linked to Apple Watch, while controlling for population characteristics. It has major implications for health policy around the world." To learn more search #VitalityStudy and visit https://www.vitalitygroup.com/VitalityAppleStudy About Vitality BL:hh |
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Editor's note: This press release has been issued by the company named above, not BenefitsLink. Reliance on information in this press release might be prudent only after an independent review of its accuracy, completeness, efficacy, and timeliness. Reference to any specific commercial product, process, or service by trade name, trademark, service mark, manufacturer, or otherwise does not constitute or imply endorsement, recommendation, or favoring by BenefitsLink. |