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View More Press Releases by Centre for Fiduciary Excellence [CEFEX]

Press release:

Lyra is Certified for Investment Advisor Fiduciary Excellence

Issued by: Centre for Fiduciary Excellence [CEFEX]

Date: Sept. 16, 2019

PITTSBURGH, September 12, 2019 - CEFEX, the Centre for Fiduciary Excellence, LLC, a Fi360 company, has certified Lyra Financial Wealth AB of Stockholm, Sweden and Lyra Wealth SA of Geneva, Switzerland (Lyra) to the standard described in the handbook "Prudent Practices for Investment Advisors". Lyra joins an elite group of investment advisers globally who have successfully completed the independent certification process.

The standard describes how an investment advisory firm assumes the responsibility for managing a client's overall investment management process, which includes the selection, monitoring and de-selection of investment managers, as well as developing processes to implement investment strategies and fiduciary practices on an ongoing basis. According to the General Manager, Carlos Panksep, "Through CEFEX's independent assessment, the certification provides assurance to investors that Lyra has demonstrated adherence to the industry's best fiduciary practices. This indicates the firm's interests are aligned with those of investors."

Alexander Arnbäck says, "We are very proud to have received the CEFEX certification, placing us amongst an elite group of firms around the world. Having this certification shows that we are trustworthy and put our clients' interest above our own, with the two most fundamental duties of fiduciaries being loyalty and care."

Sarah Genequand says, "Being the first firm in Continental Europe & Sweden to be CEFEX certified shows that the road to transparency in financial services is still long. We hope that this will inspire other firms to become CEFEX certified and modify their business model to put their clients' interests as their highest priority."

Lyra has been certified for investment management services for wealth management clients engaged in systematic investment strategies. The firm is registered at, where its certificate can also be viewed.

A full copy of the standard can be downloaded from CEFEX at and a summary can be viewed by clicking on Lyra's on-line Independent Assessment Report. More information about Lyra is available at

About CEFEX®:
CEFEX, Centre for Fiduciary Excellence, LLC, a Fi360® company, is an independent certification organization. CEFEX works closely with industry experts to provide comprehensive assessment programs to improve the fiduciary practices of investment stewards, advisors, recordkeepers, administrators and managers. CEFEX is based in Pittsburgh, PA and Connect to CEFEX via Twitter or LinkedIn.

About Fi360®:
Fi360, a fiduciary education, training and technology company, helps financial intermediaries use prudent fiduciary practices to profitably gather, grow and protect investors' assets. Since 1999, the firm has provided financial professionals with the tools necessary to act as a fiduciary in their work with investors. Headquartered in Pittsburgh, PA, Fi360 is the home of the Accredited Investment Fiduciary® (AIF®) designation, the Fiduciary Focus Toolkit(tm) and the Fi360 Fiduciary Score®. Fi360 is also the parent company of CEFEX. Learn more at via Twitter or on LinkedIn.


View More Press Releases by Centre for Fiduciary Excellence [CEFEX]

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