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View More Press Releases by Cetera

Press release:

Cetera Adds Participant Advice to Fee-for-Service Payment Model

Issued by: Cetera

Date: Oct. 23, 2019

LOS ANGELES, CA, October 22, 2019 -- Cetera has announced that 401k participant advice is now available to clients of Cetera's advisors through its new fee-for-service payment model. With the launch of this new capability, billing for comprehensive financial planning services can now be done more holistically, bundling 401k participant advice along with other financial advice and consulting services in a single payment.

"The 401k plan is the major savings vehicle for so many of our advisors' clients," said Jon Anderson, Cetera's Head of Retirement Plan Solutions. "Clients seek help with every aspect of their financial lives, everything from whether they should max out their annual 401k contribution for the year or use those funds for a down payment on a house instead. Now with advice to an individual's 401k account as part of fee-for-service, advisors can navigate those conversations, and bill for that service. When coupled alongside Cetera's suite of retirement plan solutions, Cetera advisors truly have access to a specialized retirement offering."

Fee-for-service payment models that provide the option for a one-time or subscription-based payment allow Cetera advisors to broaden access to an Advice-Centric Experience® to more investors nationwide. It helps advisors grow their client base by appealing to generations X and Y, by lowering the cost of entry and simplifying the transactional experience. Earlier this year, Cetera announced the launch of a program for advisors who wish to move towards a fee-based model, which provides technology and business consulting services. Cetera leverages the AdvicePay technology platform for electronic payment processing and subscriptions.

About Cetera Financial Group®
Cetera Financial Group (Cetera) is a leading financial advice firm. It empowers the delivery of an Advice-Centric Experience® to individuals, families and businesses across the country through independent financial advisors as well as trusted tax professionals and banks and credit unions. It's headquartered at 200 N. Pacific Coast Highway, Suite 1200 El Segundo, CA 90245-5670.

Comprehensive services include: wealth management solutions, retirement plan solutions, advisory services, practice management support, innovative technology, marketing guidance, regulatory support, and market research.


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