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Press Releases by Date   |   Press Releases by Company Name

View More Press Releases by Sterling Administration

Press Release

Jeff Strong Named Vice President of Sales of Sterling Administration

Issued by Sterling Administration

Feb. 5, 2020

Seasoned Executive Leads Companywide Sales Strategy with Focus on Customer Needs
OAKLAND, Calif. (February 4, 2020) — Sterling Administration, a leading administrator of HSA, HRA, FSA, POP, ERISA and, COBRA, announced that Jeff Strong has been named Vice President of Sales effective immediately. Jeff leads the sales teams and drives strategy that ensures customers are educated about benefits product options that fit their unique needs.
“Jeff demonstrates a passion for customer service and is a proven leader within our organization,” said Cora Tellez, CEO of Sterling Administration. “Over the years, he has built strong relationships with our customers, fully understands the fundamentals of our product offerings and the changing landscape of health care benefits and administration. We are excited to see him bring Sterling Administration to more brokers, companies and nonprofit organizations and reach new markets.”

Jeff has been with Sterling Administration for the past eight years, in a variety of roles. In his most recent role as Director of Sales, he worked closely with brokers to build relationships and develop opportunities. His vast knowledge of compliance issues combined with his background in underwriting has helped propelled his portfolio and positively impacted partners and customers.  
Before joining Sterling, he worked at CIGNA Healthcare as a New Business Specialist and, as a Financial Healthcare Underwriter. He has also worked at Morgan Stanley, Wells Fargo and, Rosenbluth International. Jeff received his degree in Economics from the University of Oregon.
For more information on Sterling Administration and products please visit,

About Sterling Administration
Sterling Administration, based in Oakland, California is a minority and woman-owned healthcare administrator serving employer organizations and individuals nationwide. Sterling works with a variety of brokers to offer competitive and value-added HSAs, HRAs, FSAs, POPs and COBRA coverage, as well as expert compliance services for ERISA Wrap, Form 5500 Filing, non-discrimination testing and PPACA requirements. Founded in 2004, Sterling is large enough to offer the most advanced technology and services, yet small enough to provide a personalized experience. Sterling excels in translating the complex marketplace into practical and easily manageable financial wellness tools. For more information, visit or call our customer service team at 800.617.4729.


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