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View More Press Releases by Acuff & Associates

Press Release

Industry Leading Retirement Plan Consulting Firm Acuff and Associates Celebrates 30 Years

Issued by Acuff & Associates

Sept. 30, 2021

Brentwood, TN – Our journey at Acuff & Associates began thirty years ago on October 1, 1991. After thirty years, we are proud to announce that our commitment to excellence remains unwavering. We are proud to be known for our relentless attention to detail.

“From the beginning Acuff & Associates always valued others, whether clients or staff. After thirty years, others are still the focus. It has been very rewarding to be a part of the organization from the beginning,” says Lucian Acuff, the firm’s Chairman and Founder.  “It has been an amazing journey through the last thirty years. We have seen many changes throughout the retirement industry involving technology, delivery of services, and a multitude of regulations. But the constant in our journey has been quality service by quality people. We are ever grateful for the wonderful team we have had consistently for thirty years,” echoes Trina Gross, the President of Acuff, who has been with the company since day one. She adds, “In today’s world, with its challenges for business, industry consolidation and ever changing environment, it’s nice to be one of those companies that has thrived through it all.”

For the staff at Acuff, who have an average tenure of more than twelve years, the company really has been a wonderful place to work. “Acuff & Associates is a family business, and it is evident in all we do. At Acuff, we are not only committed to providing excellent service to our clients and business partners, but we also take it a step further and treat all whom we interact with like family,” notes Senior Associate, Emelie Schaefer. Fellow Senior Associate, Ginger Lehman, agrees, “Having been with Acuff & Associates for fourteen and a half years, it has been a privilege to work with such an intelligent and caring group of people. I have formed many friendships over the years with colleagues and I cannot imagine working anywhere else.”

The firm leaves a lasting impression on its staff, clients and business partners, in large part due to its strong leadership and their desire to make sure that the firm is always at the top of its game. They have an ongoing dedication to ensuring the best for their clients and staff, while making sure that everyone they work with gets exactly what they need. “At Acuff, we are proactive, so our clients do not have to be reactive,” notes Acuff Principal Becky Hodges.

Acuff remains an industry leading firm on the cutting edge of the Retirement Plan Industry. We continue to evolve our business and work together with our industry peers and partners to better the retirement plan industry.

While today we celebrate the past thirty years of accomplishment and dedication, we look forward to the future and remain steadfast in our ultimate commitment to ensure our clients’ plans meet their goals and to help make employees “retirement ready.”

We offer our sincerest gratitude to our valued clients with whom we work on a daily basis. We extend our appreciation to all of the 401(k) platform partners, financial advisors, CPAs, and other industry professionals with whom we partner. In addition, on behalf of our Board of Directors, we offer a sincere thanks to our team of employees - the reason for our success over the years.

For more information on our firm please visit our website or reach out to us directly at


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