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Press Release

Sana Expands Affordable Health Plans for Small Businesses to Indiana

Issued by Sana

June 8, 2022

  • Expansion gives small businesses in Indiana a new option for affordable, high-quality health insurance for employees
  • Sana offers $0 virtual appointments with primary-care and mental-health providers
  • The company’s unique model saves small businesses up to 20%

AUSTIN, Texas -- Sana, a health care company that provides health benefits to small businesses at affordable prices, today announced its expansion into Indiana.

Sana is serving a traditionally underserved market in Indiana. The Health Policy Institute of Ohio’s 2021 Health Value Dashboard ranked Indiana 43rd among U.S. states, meaning Indianans receive very little in return for their health care spending. Sana will improve the health care value equation across the state through $0 virtual appointments with primary-care, mental-health, pediatric and maternity providers.

“Sana is excited to offer affordable and dependable health plans throughout Indiana,” said Sana co-founder and CEO Will Young. “More options in the market can only help employers, who have seen their health care costs skyrocket over the last five years. Our goal is to simultaneously improve health outcomes and reduce costs for small businesses across the state.”

Sana’s availability in Indiana means that small and midsize businesses can now get health plans that are purpose-built to meet their specific needs. Anthem and UnitedHealth possess 80% of the small group market, according to 2019 data from the San Francisco-based Kaiser Family Foundation. Sana offers an alternative to those and other legacy insurers.

The large, legacy insurers in Indiana may serve as an adequate option for enterprises with thousands of employees, but they’ve failed to provide smaller businesses with the support their modest or nonexistent human resources teams require. Additionally, those employers have not been given access to value-based health care models proven to make employees healthier at lower costs.

Only payroll surpasses health benefits as companies’ largest expense category. Small businesses pay anywhere from 8% to 18% more than a large company for an identical health insurance policy, according to a 2018 National Conference of State Legislatures report. Worse, 40% of small businesses reported that they’ve increased the prices of goods and services due to rising health care costs, according to a 2021 survey by Small Business for America’s Future.

When Sana enters a market, 40% of its new customers are small businesses that were previously unable to provide health care to employees, largely due to high costs. Launching in Indiana adds 1.2 million employees who can benefit from Sana’s health plans. Sana is strengthening its presence in the Midwest, adding Indiana to go along with availability in Illinois and Ohio. Sana is now available in states that compose 25% of the country’s small businesses.

“Sana changed my company culture and supported my goals of growth with affordable benefits, great service and easy-to-understand health guides,” said Heather Jones Taylor, chief consultant at Mad Hat Maven, a Houston-headquartered marketing agency.

Those looking for small business health insurance in Indiana will save money on health insurance and attract and retain top talent in a competitive labor market. Sana’s customers often save up to 20% compared to legacy insurers, and most receive flat rates at renewal.

Starting today, Indiana-based companies can offer their employees health benefits packages with full medical, dental, vision and more without network restrictions or hidden fees. Sana is known for affordable employer health plans, low co-pays and 95% customer-service satisfaction.

About Sana

Austin-headquartered Sana provides small businesses with dependable health plans at prices they can afford. Through value-based care, the Sana Care ecosystem of world-class providers, direct primary care and more, Sana is reducing the cost of high-quality care. Sana is making it easier than ever to administer benefits for employers, and offers simplified health plans and top-notch customer service to employees. Sana provides health care to small businesses that drives down costs while simultaneously delivering an exceptional quality of care. For more information, visit

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Editor's note: This press release has been issued by the company named above, not BenefitsLink. Reliance on information in this press release might be prudent only after an independent review of its accuracy, completeness, efficacy, and timeliness. Reference to any specific commercial product, process, or service by trade name, trademark, service mark, manufacturer, or otherwise does not constitute or imply endorsement, recommendation, or favoring by BenefitsLink.

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