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View More Press Releases by PSCA [Plan Sponsor Council of America]

Press Release

This 401(k) Day, 'Invest in You'

Issued by PSCA [Plan Sponsor Council of America]

Sept. 8, 2023

PSCA unveils new video-based education campaign for plan sponsors in honor of 401(k) Day.

Arlington, VA – Many years ago, PSCA designated the Friday after Labor Day as 401(k) Day – as a nod to the notion that retirement follows work. Each year PSCA creates a free education campaign for plan sponsors to use with their employees on 401(k) day or throughout the year. 

As we commemorate 401(k) Day today, we embrace the theme “Invest in You” to emphasize the importance of personal growth, understanding, and prioritization of financial health for participants. PSCA’s commitment is to equip plan sponsors with tools to encourage plan participants to take charge of their financial futures. 

The complete campaign, available on our website, embraces the shift towards digital learning in small doses, and the recognition that education is often best received from someone that employees recognize and trust. The campaign includes four scripts to be used by HR staff or leadership to create short videos to share on social media or company intranets and can be used as stand-alone items or be included as part of a larger campaign. These scripts are short snippets on various plan topics that motivate and educate plan participants about the significance of saving diligently for their retirement. The campaign also includes a comprehensive guide with best practices for filming educational content as well as a few participant resources.

Previous campaigns and more information about 401(k) Day are available at:

About the Plan Sponsor Council of America

The Plan Sponsor Council of America (PSCA), part of the American Retirement Association (ARA), is a diverse, collaborative community of employee benefit plan sponsors, working together on behalf of millions of employees to solve real problems, create positive change, and expand on the success of the employer-sponsored retirement system. With members representing employers of all sizes, we offer a forum for comprehensive dialogue. By sharing our collective knowledge and experience as plan sponsors, PSCA also serves as a resource to policymakers, the media, and other stakeholders as part of our commitment to improving retirement security for millions of Americans. For more information, visit

View More Press Releases by PSCA [Plan Sponsor Council of America]

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