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Spend Money on Healthy People to Reduce Health Insurance Costs in the Long Run
Managed Care Magazine Link to more items from this source
Sept. 30, 2004

Excerpt: The accepted insurance model is to provide care intended to make sick people well. This might include screening, and some preventive actions such as immunizations. But there are new arguments that small investments in persuading people to live healthier lifestyles will result in large reductions in cost in later years.

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