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| California Blues Markets a Hipper Health Plan to Young Adults American Medical News  Jan. 13, 2005 Excerpt: WellPoint subsidiary Blue Cross of California is trying to persuade young adults ages 19 to 29 that having health insurance is not only smart and affordable, but as cool and trendy as iPods, cell phones with video screens, and a working knowledge of poker. The Thousand Oaks, Calif.-based company's new suite of PPO products for the individual market, collectively dubbed Tonik, is intended to attract young people who are essentially healthy and haven't felt a need for insurance,[.] |
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