Excerpt: Question: What are the pros and cons of offering company stock as an investment option in our 401k Plan? Answer: Some of the advantages for having employer stock in a retirement plan include: Pride of ownership by aligning stakeholder interests; Tax advantages for participants who take a distribution in company stock; Matching in stock doesn't cost the firm cash and is not an expense on the income statement, which can help the company's earnings; Possible tax breaks for the[.]