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Best Buy Finds Social Networking Site and 401(k)s Can Be a Good Fit
Workforce Management; free registration required Link to more items from this source
Oct. 14, 2008
Excerpt: In January 2007, Best Buy launched a contest on BlueShirt Nation, inviting employees to create online videos about what 401(k) plans mean to them. The contest, which also had an in-store competition element to increase 401(k) plan participation, ended in March. By then, Best Buy's 401(k) participation had jumped to 47 percent.

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