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401k Suitability or Fiduciary? Two Different Sets of Rules
401kHelpCenter.com 
[Opinion] May 21, 2010
Excerpt: The majority of the public does not understand the two different rules under which financial advisors operate.... More specifically, broker dealers, insurance salespersons or any other financial company representative operate under the 'Suitability Standard,' .... Registered Investment Advisors (RIA) or an ERISA appointed Fiduciary must operate under the 'Fiduciary Standard,'[.]
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