West Coast TPA Firm
Benefit Comply, LLC
Actuaries Unlimited, Inc.
Ubiquity Retirement + Savings
ftwilliam.com / Wolters Kluwer
Nexus Administrators, Inc.
The Ryding Company
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|Pension Communications Campaigns Focus on Simplification|
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May 27, 2010
Excerpt: An extract of the project by Spence Johnson, provider of marketing intelligence for investment-based businesses, indicates that simplification was the top theme of campaigns it collected, and that included an avoidance of jargon, a reduction in the length of messages, and no use of a 'spin.' The firm says that as this focus continues, jargon will be eradicated and non-essential information will be pushed into secondary channels.
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