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Insurers Increased Advertising Budgets in 2011, But Are Keeping a Close Eye on MLR
AISHealth Link to more items from this source
May 25, 2012
"[Health] insurers not only are boosting their overall advertising budgets, but also are shifting their messaging to the Internet and television with less emphasis on outdoor and radio.... But insurers are increasing advertising spend with one eye on their medical loss ratios (MLRs). Advertising is part of the 15% to 20% insurers are allowed to spend on administrative functions."

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