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What Do Consumers Want To Know About Health Insurance? (PDF)
Consumers Union Link to more items from this source
June 12, 2012
"This project ... analyze[d] a convenience sample of approximately 1,650 emails sent to ... Consumer Reports between March 2010 and November 2011.... [C]onsumers understand the importance of health insurance and want to do the right thing by getting insurance, but they feel overwhelmed by the choices and are uncertain where to get reliable information to make their decisions. Many were unsure how to even begin choosing a health plan."

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