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Health Insurance Exchanges: A Guide for Consumers and Small Employers
Kaiser Health News Link to more items from this source
Jan. 10, 2013
"It seems like a simple idea: create new marketplaces, called 'exchanges,' where consumers can comparison shop for health insurance, sort of like shopping online for a hotel room or airline ticket..... If done well, proponents say, exchanges could make it easier to buy health insurance and possibly lead to lower prices because of increased competition. But, if designed poorly, experts warn, healthy people could avoid the exchanges, leaving them to sicker people with rising premiums."

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