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New HIPAA Omnibus Regs Include Revised Marketing Rules
Mintz Levin Link to more items from this source
[Guidance Overview]
Jan. 20, 2013
"The Omnibus Rule now requires that prior to sending any marketing materials to an individual relating to a product or service paid for by a third party, the covered entity sending the communication must obtain individual authorization to receive such communications. OCR removed the distinctions between authorization requirements for communications relating to treatment versus those for health care operations included in its proposed rule."

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