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The Articulation Effect of Government Policy: Health Insurance Mandates Versus Taxes
National Bureau of Economic Research; purchase required for full document Link to more items from this source
Mar. 25, 2013

"[The authors] document the controversy over the ACA's insurance mandate provision ... Pre-controversy, articulating the policy as a mandate, rather than a financially equivalent tax, increased probability of insurance purchase by 10.6 percentage points -- an effect comparable to a $1000 decrease in annual premiums. After the controversy, the mandate is no more effective than the tax.... [H]ow a policy is articulated affects behavior and that persuasion and public opinion management can help achieve policy objectives at lower cost."

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