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A Data Trove Now Guides Drug Company Pitches
The New York Times; subscription may be required Link to more items from this source
May 19, 2013
"The research firm IMS Health has tracked information about which drugs doctors prescribe since the 1990s, and over the last decade, the list of available information has expanded to include insurance claims data, which yields a trove of intelligence about patients' medical diagnoses and insurance coverage. Additional details about patients, including income, education and ethnicity, can also be available."

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