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Countdown to the Health Insurance Marketplaces: Four Steps to Ensure Their Success
Barbara Markham Smith and Jack Meyer in Health Affairs Link to more items from this source
[Opinion]
July 8, 2013

"[1] The marketplaces must disallow unreasonable prices from insurers. [2] A unified national campaign should be launched to attract a broad pool of marketplace enrollees. [3] Consumers receiving advanced premium tax credits to purchase insurance should be protected from unanticipated tax liability for the first two years of operation, so that the marketplaces attract as many people as possible. [4] New non-profit consumer-run insurance plans (CO-OPs) sponsored by the ACA should have funding restored."

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