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Getting Obamacare's Messaging Right
The Health Care Blog Link to more items from this source
[Opinion]
July 10, 2013

"At the heart of most public health communication plans are three main functions: create a message, deliver the message and get people to act on the message ... The HHS/NFL combo would likely have failed the test: What exactly does someone who catches a football for a living say that would make the uninsured purchase insurance on an exchange? While it's easy to single out HHS and the administration, the opposition party also thinks messaging alone will solve all of its ills but that is far from correct assumption in our view."

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