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Health Law Likely to Spur TV-Ad Bonanza
The Wall Street Journal; subscription may be required Link to more items from this source
Aug. 16, 2013

"The television industry is anticipating an advertising bonanza related to the rollout of the federal health overhaul, with as much as $1 billion expected to be spent on ads by insurers alone ... States including California, Illinois and Colorado are already running commercial spots to promote the online exchanges they are launching on Oct. 1 to allow people to buy coverage ... Making a big marketing push to individual consumers will be a shift for many insurers that mainly sell their plans through employers."

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