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Beginning at the End: Designing Benefits that Work
The Principal Blog Link to more items from this source
Aug. 19, 2013

"The tendency of many companies is to first and foremost look at budget.... It's much more important to start with the desired outcomes or behaviors.... The company may want employees to save more for retirement. Or, they may want employees to improve their health as a way to help manage overall healthcare costs. Having a good understanding of the actions the company wants employees to take, helps the company design benefit structures that motivate and reinforce the desired behaviors."

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