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Targeted Communication Helps Engage Participants
The Principal Financial Group Link to more items from this source
Aug. 25, 2013
"Developing a 12-month communication plan is a great way to ensure that you are providing frequent messages about your ESOP to participants. The communication plan is a roadmap that will help you focus your efforts throughout the year.... As you review your communication plan for the year, you should keep in mind that not all participants will be interested in every activity you have planned.... One way to target communication is according to tenure at the company." [Originally published in ESOP Report newsletter, from The ESOP Association.]

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