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Under Obamacare, Insurers Learn to Sell to Consumers Directly
Bloomberg Businessweek Link to more items from this source
Oct. 17, 2013
"The law has created a mass market for health plans sold directly to consumers, many of whom will be buying insurance for the first time. That means a complete overhaul of selling tactics for insurers who are used to wooing corporate HR chiefs and brokers.... Not only do insurers have to figure out how to explain a complex product in simple terms, they also have to make their pitch memorable, so customers will choose their plans over a competitor's."

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