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Wellness Apps and Websites Go for New Clients: Insurance Companies
Kaiser Health News Link to more items from this source
Oct. 31, 2013
"Companies and insurers have taken different approaches to building their wellness programs. But most contain some common elements: a social networking component, health trackers and some sort of incentive. Incentives can be virtual, such as points and prizes that give users little more than bragging rights; or very concrete, like discounts on insurance premiums."

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