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How to Reach Participants and Boost Engagement (PDF)
State Street Global Advisors Link to more items from this source
Jan. 16, 2014
"[S]ervice providers are successfully using simple, direct language to help participants make more effective decisions. That simplicity is effective in one-on-one interactions -- and it's a necessity on social media, where brevity is key. Innovative plan sponsors recognize that participants congregate on social media, and they are tailoring their communications plans to capitalize on this medium's strength."

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