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Can We Really Measure Risk Tolerance, or Does It Swing Too Wildly?
Michael Kitces in Nerd's Eye View Link to more items from this source
Jan. 29, 2014
"[A] client's true risk tolerance appears to be remarkably stable and doesn't change much at all in the midst of volatile markets. Instead, what appears to be unstable is not the client's tolerance for risk, but their perceptions of risk in the first place; in other words, clients may be loading up on stocks in bull markets not because they're more tolerant of risk, but because they don't think there is any risk in the first place."

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