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Reward-Based Incentives for Smoking Cessation: How a Carrot Became a Stick
JAMA Link to more items from this source
Feb. 3, 2014

"In a randomized controlled trial involving 878 employees, financial incentives worth a total of $750 increased long-term smoking cessation rates from 5.0% to 14.7% at the end of 9 to 12 months.... Examination of the financial returns from implementing a similar program was done by the employer where this trial was performed ... The company's conclusion was that there was a 5-year payback period, consistent with the firm's time frame for other investments. However, simply applying the reward-based incentive program as designed ran into a series of unanticipated road blocks.... [T]he $750 reward eventually became implemented as a $625 surcharge."

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