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White-Labeling DC Plan Investments May Offer Advantages
planadviser Link to more items from this source
Sept. 2, 2014
"Among approximately 75 large employers, nearly one-quarter (24%) are currently using a white label approach to naming defined contribution (DC) plan investment options ... Nearly half (46%) are using this approach for their entire fund lineup, while the remainder white label only some of their funds.... [T]here are two main strategies for white labeling. The first is to take a singular fund and make the name generic.... The second strategy is like a fund-of-funds approach, when a plan sponsor offers a single fund option to participants called the Large-Cap Equity fund, for example, but assets in the fund are directed to several underlying funds."

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