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Why One Insurer Sees a Growing Market for Small-Business Health Insurance
The New York Times; subscription may be required Link to more items from this source
Nov. 4, 2014
"Blue Directions ... takes inspiration from an obscure provision of the [ACA] regulations that require insurers to make coverage available to any individual or small group that wants it.... Because workers will be able to pay their health premiums with pretax wages, the employees may find the Blue Directions plans less expensive than buying in the individual market, even if their employers can't afford to contribute anything to the purchase."

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