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"[Don Trone, founder of 3ethos and the principal founder of fi360, says] 'Great fiduciaries, leaders, and stewards must be able to demonstrate and communicate the details of their decision-making process.... [A] fiduciary standard is the floor to a professional standard of care -- leadership and stewardship form the ceiling. A regulatory fiduciary standard only defines the minimum requirements (floor) that must be met in order for an advisor to be compliant.... Trust has the greatest impact on participant outcomes -- if a participant does not trust the company they work for (and 66% of workers are not emotionally engaged in the work they are doing, or inspired by the company they work for), then they're not going to trust the company's 401k plan. Trust is inextricably linked to leadership and stewardship.' "
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